Bread and Circuses

The Atlanta Hawks have a new logo. Try to contain your excitement.

Here is the old logo:

After exhaustive market research the Hawks believed a bold move was necessary to come up with a logo which reflected the new direction Atlanta was taking:

The differences are dramatic. The basketball in the old logo was the same color as a basketball. The new logo has a basketball that is a striking mix of neutral and blue. The beak coloring and talons both feature a shade of blue the team is calling "apathy".

Along with radically different logo, the Hawks marketing department announced it has narrowed the field to six possible official team slogans for the 2007-2008 season:

"Experience Joe Johnson"

"Whatever"

"Kobe Bryant? Trade for Kobe Bryant? You couldn’t handle Kobe Bryant!"

"The Hawks-America’s Proudest Producer of Big Small Forwards and Small Big Forwards"

"Bad as we wannabe"

"Jammin’ in a winter blunderland"

It can also be revealed here for the first time that negotiations are underway with the NBA to rename the team the ‘Atlanta Thunderchickens". The name would convey the awesome power of the new logo while appealing to the youth market and people who buy alot of carryout fried chicken. A new "Back the Beak" campaign is being prepared to promote season tickets.

Look out world. Here come the Thunderchickens!

Editors note-Sadly, parts of this blog are true.

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